Are you aware of the ‘hidden nasties’ in your food?

Change4Life – the government’s public health programme – have launched a new campaign to expose the high levels of sugar, fat and salt in food.

 

The scheme, which aims to reduce obesity, increase activity and improve lifestyle, aired its new advertisement this week.

 

It shows a large wine glass full of fat, which supposedly represents the amount of fat in a pizza and also claims that there are 17 sugar cubes in a bottle of cola.

 

 

 

It is hoped that this very visual representation of the ‘hidden nasties’ will help people make better food choices.

 

Change4Life’s ethos is quite similar to that of KiddiChef in that we both want to create a well-balanced, healthy lifestyle.

 

KiddiChef’s meals contain only a varied selection of fresh, nutritious ingredients with no additives or preservatives.

 

However, we are not only about food, KiddiChef’s online community allows children and parents to feel part of fun, creative and inspiring hub.

 

Victoria Taylor, a dietician at the British Heart Foundation, welcomed the Change 4 Life campaign.

 

She said: "If we're to lessen the heavy burden of obesity, this campaign must provide the spark for a continued, joined-up approach to the promotion of healthy eating and physical activity across the UK."

 

 

We, at KiddiChef, hope that people take notice of the new campaign and bear it in mind when they are making food choices for themselves and their family.